Alex Webster

SoundScope

A music analytics tool designed to detect emerging audiences for artists around the world.

Inspired by platforms like Chartmetric, the project experiments with combining data from Google, Spotify, and TikTok to identify markets where an artist’s popularity may be starting to grow.

The aim was to explore how important data such as search trends, discovery activity, and growth velocity could be used to highlight previously unknown markets for music promotion.

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Artist Release Health App (In-Dev)

Overview

The Artist Release Health System is a diagnostic tool designed to measure, improve and predict the performance of new music releases – before, during and after launch.

It gives users a “health score” combining audience data, engagement and content performance into a clear, readable system.

Almost like a credit score for a new release.

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Artist Promo Generator (In-Dev)

Overview

The Artist Promo Generator is a conceptual AI tool designed to help independent artists and music marketers quickly create platform-ready promotional copy.

This portfolio piece shows how AI can support creative teams by reducing friction, speeding up content creation and campaign planning, whilst maintaining brand consistency across platforms.

This project is actively evolving. Future development plans include:

• Streaming link intelligence
  Automatic extraction of artist, track, and release metadata from Spotify and Apple Music links.
• Keyword-guided campaigns
  Ability to influence AI copy by injecting specific campaign keywords, references, or talking points.
• Content calendar generation
  Auto-generated, platform-specific posting schedules for pre-release, launch, and post-release phases.