Alex Webster

Artist Release Health App (In-Dev)

Overview

The Artist Release Health System is a diagnostic tool designed to measure, improve and predict the performance of new music releases – before, during and after launch.

It gives users a “health score” combining audience data, engagement and content performance into a clear, readable system.

Almost like a credit score for a new release.

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Artist Promo Generator (In-Dev)

Overview

The Artist Promo Generator is a conceptual AI tool designed to help independent artists and music marketers quickly create platform-ready promotional copy. The project demonstrates my understanding of digital marketing strategy, music industry workflows, and user-centred tool design.

This portfolio piece shows how AI can support creative teams by reducing friction, speeding up content creation and campaign planning, whilst maintaining brand consistency across platforms.

Current Features

• Multi-platform copy generation
  Generates tailored promotional copy for Instagram, X, email campaigns, and press releases from a single release brief.
• Personality-driven writing styles
  Select from multiple tone profiles: Professional, Hype, Minimal, Artistic, and Chaotic
• Beat-reactive generative background
  An animated audiovisual environment that reacts to sound input, mouse movement, and frequency energy, creating a living, music-driven interface.

Planned Development

This project is actively evolving. Future development plans include:

• Streaming link intelligence
  Automatic extraction of artist, track, and release metadata from Spotify and Apple Music links.
• Keyword-guided campaigns
  Ability to influence AI copy by injecting specific campaign keywords, references, or talking points.
• Content calendar generation
  Auto-generated, platform-specific posting schedules for pre-release, launch, and post-release phases.